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victoria braden

Victoria Braden

President and CEO

Braden is responsible for the vision and growth of the company, and she is focused on implementing the ACA regulations at the least cost in order to benefit businesses with less than 300 employees as well as alternative options emerging in answer to the high cost of health insurance. Braden has worked exclusively in the group health insurance arena since 1994, establishing Braden Benefit Strategies, Inc. in 2002. The National Association of Health Underwriters (NAHU) has recognized Braden in the Top 1% of insurance producers in the U.S. and a lifetime member of the Soar Eagle award, the organizations highest producer level.

Prior to Braden’s entrance into the benefits arena, she held management positions at Johnson & Johnson’s, McNeil Consumer Products, Borden Foods, and the Pillsbury Company. Using knowledge of the benefit structures at these large corporations has helped Braden Benefit Strategies, Inc. successfully craft competitive plans and cost containment measures for clients.
Braden has represented small businesses on Capitol Hill in 2004, testifying before a House committee on “The Benefits of Health Savings Accounts,” and again in 2011, regarding the cost of PPACA implementation to small businesses. Braden Benefit Strategies, Inc. recognizes ACA as a complete transformation of the delivery of health insurance in America. As such, the company has led the way in ACA education, working to correct the rampant misunderstanding of employer requirements, identifying the potential ACA financial liability, providing long-term financial planning and answering employee’s questions as to how the law will affect them.

Under Braden’s leadership, the company has added consulting services for businesses interested in ACA and/or DOL compliance, strategic financial benefit planning and ACA employee education.

Braden’s knowledge, reputation, humor, and passion for small business and employee benefit planning has made her a sought-after speaker, commentator, and writer. Braden received her undergraduate degree from Western Illinois University, her CBC from the National Association of Alternative Benefit Consultants (NAABC) and ACA certification from NAHU. She credits her dad for her sales ability, her mom for her high standards and her never give-up attitude, and both parents for her work ethic and dedication to her trade.